Public Policy Document
Introduction
The Food Labeling Policy was issued in 2019, with the aim of educating and informing individuals, assisting them in making daily healthy choices easily and quickly, and contributing to enhancing the community's quality of life. It provides nutritional value data for elements significantly impacting public health, including sugar, minerals, fats, and saturated fats, along with calorie content, on the front of product packaging. The proposed policy offers visual cues based on traffic light colors (red, yellow, and green) to clearly distinguish the nutritional values of food products.
Policy Objectives
- Encourage individuals to make healthier food choices, more informed dietary decisions by offering detailed information on food product ingredients.
- Address lifestyle-related diseases and ailments caused by unhealthy eating habits through early intervention, strengthening preventive measures, and advocating for healthy behaviors.
- Extend the projected average lifespan by fostering long-term improvements in health and well-being.
Priorities & Key Components
- Provide nutritional value data for elements significantly impacting public health.
- Offer visual cues based on traffic light colors (red, yellow, and green) to clearly distinguish the nutritional values of food products.
Expected Outcomes
- Foster a thriving community where individuals experience an elevated standard of living.
- Enhance manufacturers' and importers' efforts in fostering a healthier society as part of their corporate social responsibility.
- Simplify the process of choosing healthy products and boost their sales without incurring extra marketing expenses, thereby bolstering consumer trust in manufacturers and importers.
Target Audience
Private sector enterprises and community members.